moo.com » or how to have a human feeling as a website

Have you ever tried FLICKR, or MOO.com?
No?
Well, they sure are 2 of the best experiences as online success, when it comes to talking face to face to users. You gotta remind yourself that these are WEBSITES!!! Yeah. That's true, people! Websites. Pages. URL's. Made by dozens of people. Made for thousands of people. Profitable. They are owned by COMPANIES. Big money, yeah!

But...
...if you start reading them, or simply earing what they say, or best - HOW they say it, you simply become in total awe by the extended work they have done on communication.

How can you make a website talk as a person?
Take a look at Flickr.

How do you put WALL.E style of emotional feeling on a website?
Take a look at Moo.com.

For instance, I placed an order on MOO the other day and this is the mail I got (just take a look on how they decided to approach clients; remember: they could have simply take the copy-paste from Amazon; still, they took a lot, lot of creativity and hard work writing):

Hello

I'm Little MOO - the bit of software that will be managing your order
with us. I will shortly be sent to Big MOO, our print machine who will
print it for you in the next few days. I'll let you know when it's done
and on its way to you.

Flickr users, listen up: Please do not remove the photos from your
account, or change their privacy settings, until your order has been
printed, or some pictures may come out blank.

You can track and manage your order at: http://www.moo.com/account

Please note, as your order will be shipped via First Class/Airmail, it
should be with you in around 10 working days, but it won't have a
tracking number.

Please note that different products are mailed separately so if your
order contains a range of different products they will be packed
separately and may not arrive together.

Remember, I'm just a bit of software. So, if you have any questions
regarding your order please first read our Frequently Asked Questions
at: http://www.moo.com/help/

and if you're still not sure, contact customer services (who are real
people) at:

http://www.moo.com/service/

Thanks,
Little MOO, Print Robot
MOO "We love to print"


And you know what?
It pays off.
How can't you love a brand when she talks to you in such a creative way!?

Labels: like-it, mnham, success, web, writing